Post Women Drinking
Once upon a time, not so long ago, there was a Three Olives Vodka ad that featured a miniature size supermodel with brown hair that was dressed in an adorable white bikini. Thanks to Photoshop, the gorgeous model was perched, like a cocktail stirrer, inside a martini glass. The ad featured an exquisite ocean landscape. Next to the model, there was a bottle of Three Olives vodka, suspended at a 45-degree angle. (Freud would have had a heyday with this ad.) 12 step program
The objectification of women was one premise that the alcohol industry used in ads targeting men. Another theme was male dominance.
Needless to say, the alcohol industry pursued women in a different way. The idea of romance was prevalent in ads targeting women.
A 1960’s Hennessy ad portrayed a lady dressed in a white gown, standing in a doorway, letting her long brown hair down. On a bed, is a tall, dark and handsome man who is dressed like Zorro, minus the mask and the gaucho hat. He stares at her, with a seductive smile. Next to him, on a nightstand are two cognac glasses full of Hennessy, along with the bottle.
Around 1999, the alcohol industry changed its tune, realizing that thanks to women’s lib, the female species had come a long way, and maybe romance wasn’t the best way to entice women.
So the alcohol companies came up with new ads specifically aimed at older professional women, promoting the concept that if a guy knocks back one drink, a woman can outshine him, by knocking down two or even three (or even four).
The so-called feminist ads became imaginative throughout the years.
One example is a Van Gogh Blue Vodka ad, circa 2010, which has a long legged 1940’s style model wearing a blue dress, with blue stilettos, sipping a martini, on the edge of a bar stool. The ad reads: Women who don’t wear underwear never get their panties in a bunch. Another even more obnoxious ad features a sexy blonde woman, donned in a white leopard mini skirt and red top, pouring herself a glass of Van Gogh. The ad reads: Real women aren’t fake. Our orgasms maybe. But that’s just for courtesy.
Additionally, the Van Gogh branding strategists are not just pursuing career women. They believe that moms should “leave the kids home with the babysitter and join the party.”
And what happens to the intoxicated moms when they are driving home from the party? What if they get DUI’s or even worse, crash their vehicles and end up at the ER?
It does not take a huge quantity of alcohol to impair a woman’s judgment.
If a woman weighs 100 pounds, and has a martini with the girls, on an empty stomach, her chances of being killed in a single-vehicle collision are increased.
Thanks to this irresponsible advertising, more American women are drinking now than ever before, claims a 2016 Washington Post article.
These ads not only fool women into believing that drinking like the boys is a sign of female empowerment, but the ads promote high risk drinking.
For some reason white women are more reckless when they drink, and often they drink several times during the week.
The Washington Post claims that since 1999, the rate of alcohol-related deaths for white women between the ages of 35 and 54 has doubled.
In 2013, more than a million women of all races ended up in emergency rooms, thanks to heavy drinking.
And gender equality aside, even in sips, alcohol affects women in different ways than men.
According to the National Institute on Alcohol Abuse and Alcoholism, females are more prone to developing alcoholism than males, because for the most part, they weigh less than men. Alcohol passes through the digestive tract, and is diffused in water in the body. Since guys weigh more, they tend to have more water, so the alcohol becomes more diluted.
When alcohol metabolizes in women, and there is not enough water in their bodies, their brains and organs are exposed to more alcohol and its toxic byproducts.
How does a woman know if she has a problem?
I think some women know deep down in their gut, that something is wrong, but denial can play a huge factor. When I was drinking, for a very long time, I refused to believe that I was an alcoholic.
There is also a stigma attached to being a female alcoholic. So sometimes it’s not an easy thing to admit to anyone, least of all to one’s self.
But here are a few clues.
When a woman misses work, or skips out on her responsibilities as a mom, or drives under the influence, and realizes that even though her life is falling apart, she can’t stop drinking, well, chances are that she needs treatment.
Alcoholism includes intense cravings. The thought of not having a drink can literally make an alcoholic go crazy.
(Believe me, I know).
Another factor that indicates that a woman might have a problem is the sense of losing control. She might believe that she drank two glasses of wine, and after she looks at the bottle, she realizes that she drank the whole thing! And if she doesn’t have another bottle, she might just hop into her car, even if its 3 am, and drive drunk to the local gas station to get more wine, thus risking her life in the process.
Alcoholics become physically dependent on their booze of choice, and like many other drugs, they develop a tolerance. That means that they have to drink more, to get the same effect.
After they have been drinking heavily and then suddenly quit drinking, they experience withdrawals including nausea, shaking, sweating and extreme anxiety.
The shaking and sweating are known as delirium tremens (DT’s). At this point, it’s important for an alcoholic to get into detox.
DT’s are dangerous.
At Cycles of Change Recovery Services, we offer sub-acute detox designed to help you safely withdraw from alcoholism. Our qualified detox team will be with you every step of the way. We use a social model detox program, which includes comprehensive counseling by our licensed therapists.
It is crucial to safely detox from alcoholism. At our beautiful detox facility in Quartz Hill, our clients receive individualized treatment plans that cater to their specific needs. After the detox process is complete, clients can move into our inpatient, gender-specific homes in Palmdale, where qualified staff will help you begin the road to a brand new life.
Being around other residents helps by providing valuable peer support.
Most of our staff is in recovery, so they know what its like to have walked down the lonely road of addiction.
What the alcohol industry does not advertise is that alcohol does not provide for a better social life. Alcohol ruins lives.
Thanks to alcohol, professional women can end up with no careers, moms might lose their children to social services, and worse these women might end up dead.
That’s what the ads don’t tell women.
But there is help.
We are here for you.
All it takes is one call.
Las Vegas Office